Comments on: Social Media as the CIO's Trojan Horse

By: CIO Guide to Social Media â€” CIO Dashboard

CIO Guide to Social Media â€” CIO Dashboard — Fri, 24 Sep 2010 14:27:07 +0000

[…] Social Media as the CIO’s Trojan Horse […]

By: Links for Sept 13 2009 | Eric D. Brown - Technology, Strategy, People, Projects

Sun, 13 Sep 2009 14:28:09 +0000

[…] Social Media as the CIOâ€™s Trojan Horse from CIO Dashboard by Chris Curran […]

By: Jeff Holmes

Jeff Holmes — Fri, 11 Sep 2009 15:59:36 +0000

Do you really have to worry about #2? Everybody does of course, but you can’t really do much about what employees say about your brand. Anonymous posting to Glassdoor, blogs, Twitter, etc make it far too easy to get the “inside scoop”. Engaged, productive, happy employees aren’t going to trash your brand. Yes there are always some disgruntled employees; just as there are disgruntled customers that should not be the concern. Inept leadership, shoddy manufacturing, lack of customer focus and poor business decisions historically do far more to damage brand equity than some employee’s Tweet, Facebook or blog positing ever will.

By: Jeff Holmes

Jeff Holmes — Fri, 11 Sep 2009 15:59:00 +0000

By: Tweets that mention Social Media as the CIOâ€™s Trojan Horse â€” CIO Dashboard -- Topsy.com

Thu, 10 Sep 2009 19:27:42 +0000

[…] This post was mentioned on Twitter by Chris Curran, Chris Curran and plake777. Chris Curran said: Social Media as the CIOâ€™s Trojan Horse – CIO Dashboard http://bit.ly/16GHPG (please comment and RT) #CIO #india […]

By: John Moore

John Moore — Thu, 10 Sep 2009 19:10:00 +0000

Great information Chris, thank you for sharing it.

While I agree with Arun that senior technology leaders should take small steps initially it is critical that they begin to take these steps now. Here is why:

– Social Media takes time and immersion to gain a true understanding of it’s potential.
– The communication tools of today, and those of tomorrow, are interlacing social channels and a company’s head technologist must understand this. If you do not understand the technology you may be unable to recommend the right solutions to the business problems of tomorrow.

In a time of rapid technological change it is disappointing to see many of my peers who simply do not understand the importance of the non-technical aspects of the business. If you want to have a seat at the executive tabe step out from behind that desk and join in the conversation. You might just learn something.

John Moore

By: John Moore

John Moore — Thu, 10 Sep 2009 19:10:00 +0000

Great information Chris, thank you for sharing it.

While I agree with Arun that senior technology leaders should take small steps initially it is critical that they begin to take these steps now. Here is why:

John Moore

By: Todd Zebert

Todd Zebert — Thu, 10 Sep 2009 18:52:22 +0000

Concern #3 solution – ENGAGED employees don’t suffer from productivity loss. Fix the root cause, not the symptom.

By: Todd Zebert

Todd Zebert — Thu, 10 Sep 2009 18:52:00 +0000

Concern #3 solution – ENGAGED employees don’t suffer from productivity loss. Fix the root cause, not the symptom.

By: Arun Manansingh

Arun Manansingh — Thu, 10 Sep 2009 17:34:16 +0000

Interesting discussion. I agree that the use of social media presents a slew of issues for businesses. Most businesses are confused about how best to proceed to get true strategic value from it. Should the CIO be at the front leading the charge?

I would recommend small steps to test the waters and answer some of the legitimate concerns executives have which you pointed out. Having the discussions and seeing examples of how others are doing it is great way to get businesses thinking about how to leverage social media.